In his excellent book, "Bringing Out The Best In People", Dr. Alan Loy McGinnis cites a quote from Thomas Aquinas: "When you want to convert a man to your view, you go over to where he is standing, take him by the hand and guide him. You don't stand across the room and shout at him; you don't call him a dummy; you don't order him to come over to where you are. You start where he is, and work from that position. That's the only way to get him to budge."

     Apparently, ...   more »

Fred Harteis of Biznet Productions claims that building a big I-Commerce business has a lot to do

with developing loyalty, or what Michael Dell calls

building community.

Top performing companies focus on attracting and keeping customers. Why? Loyal customers provide greater profitability. Loyal customers spend 80% more than other customers. Eighty percent of a company’s sales come from 20% of their customers.Loyalty can’t be purchased by the pound. Loyalty can’t be stocked on shelves in colorful ‘new and improved’ packaging.

Customer loyalty is built over time. Customer loyalty is built in stages.

Time: In ...   more »