A handful of people got together and explored the possibility of an Association that would provide an opportunity for Free Enterprise in action. The Association’s first name was The American Way Association and was established as a not for profit Trade Association on April 30th, 1959 in the state of Michigan. 

The founding members were truly interested in establishing an American Way of life for themselves and their families. It cost $1.00 to join the Association in the beginning. The Association elected officers and established an address to begin pursuing products and services that would flow through the Association.