"What if you took 3 of the biggest business movements in history—franchising, discount buying clubs, and the Internet¾ and combined them to create one brand new business model? Would that be powerful? Yeah, it’d be absolutely powerful! So what if we expanded this concept to include full stores—not just a few products, but entire stores? What if we then turned that into a virtual franchise opportunity and stuck the whole thing online? Would that be powerful? Yeah, it’d be powerful! What would we call it? Interactive Commerce. We’re so excited because we’ve taken the best of the past and combined it to create the best of the future"

- Chuck Goetschel